Hey there!
I’m Jai Powell a designer, illustrator, and all-around creative who’s all about bold ideas, bright visuals, and making design that actually connects with people. To me, great design isn’t just eye candy, it’s something that lifts people up and brings communities together.
Recent Projects
Star City Nights Music and Arts Festival
Brand Identity and Logo Design
Developed the full brand identity (with guidelines) for the rebranding of Star City Nights (formerly Starry Nights), a beloved loca community arts and music festival under new hosts. This included the logo design, brand guidelines, and a featured illustration that captures the spirit of the event; celebrating art, music, and connection under downtown Lafayette’s twinkle lights.
Star City Nights Music and Arts Festival
Featured Illustration
Created the featured illustration for the inaugural year of the rebranded Star City Nights festival, capturing the vibrant energy and nighttime magic through playful character design. The artwork will be the visual centerpiece of the 2025 event branding and merchandise. Coming soon to the streets of downtown Lafayette, September 26th…
A Pinch of Pepper Tea and Spicery
Small Business Character Design
A playful brand illustration project for a local tea and spice shop. I worked closely with the owner to capture the personality behind the business, creating a custom avatar that reflects their warm, welcoming vibe and community-driven spirit.
Grace’s Macarons + Takayama Coffee Roasters
Sticker Squad Goals
Designed a fun, colorful sticker for this power couple who rock the farmers’ market booth together. This sticker design brings out the sweet vibes of Grace’s Macarons and the rich, bold energy of Takayama Coffee Roasters. Perfect for sticking on your coffee thermos, laptop and just about anywhere!
I started my graphic design journey with a love for creativity and a drive to make things that feel genuine. Creating designs that feel personal, playful, and full of heart is my bread and butter. My main mission is always helping folks connect with their people in a way that feels true to them.
From the blog
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jaipowell.com 